ASSETS & Marketing

The Inverloch Tourism Association uses a multi-platform,  marketing strategy; including the Visit Inverloch website, social media, promotional email and targeted PR, and blended messaging to inspire visitors to choose Inverloch as their coastal base while exploring South Gippsland. Through these channels we showcase the natural beauty of Inverloch, promote event big and small, highlight the Best Bits and unique experiences across eat, drink, shop, stay and play. Plus the ITA's communications feature authentic local faces who capture the spirit of our community. By joining the ITA, your business becomes part of this storytelling network that drives visitation and supports local success

Our Marketing Channels

12 MONTH SNAPSHOT

  • Outline icon of a laptop computer on a black background.

    Website

    VISITINVERLOCH.CO

    Visits - 48k | Unique Visits - 40K | Page Views - 81k

    INVERLOCHEQUINOXFESTIVAL.COM.AU

    Visits - 14k | Unique Visits - 10K | Page Views - 42k

  • Facebook logo with a lowercase 'f' inside a circle on a black background.

    Facebook

    Facebook.com/visitinverloch 

    Facebook.com/inverlochequinoxfestival 

    + Inverloch and Surrounds things to do

    2.54+  million views 

    18.5K follows/members

  • Instagram logo with a white camera outline on a black background.
  • White email envelope icon on a black background.

    Promotional Emails

    Visitor e-news 

    Regular Sends to 7000+ Subscribers

  • Icon of a megaphone on a black background.

    Public Relations

    Direct links to key media outlets across various channels

    (local press, radio, tourism and council bodies) 

  • Icon of a calendar with a grid of six squares on a black background.

    Events

    Multiple channels used to support key, local, community and business based events

Visit Inverloch


A large rock formation on a beach at sunset with pink and blue clouds in the sky, with the text 'Inverloch' and 'Stay Longer. Explore Further.'
Black and white logo for Netflix with the word 'NETFLIX' in large, bold letters.

Inverloch Tourism Association


Inverloch Equinox Festival


Logo of the Tin Verloche Equinox Festival featuring a stylized flame, with a yellow sun and a gray moon in the background, water at the bottom, and the festival name in blue text encircling the design.