ASSETS & Marketing
The Inverloch Tourism Association uses a multi-platform, marketing strategy; including the Visit Inverloch website, social media, promotional email and targeted PR, and blended messaging to inspire visitors to choose Inverloch as their coastal base while exploring South Gippsland. Through these channels we showcase the natural beauty of Inverloch, promote event big and small, highlight the Best Bits and unique experiences across eat, drink, shop, stay and play. Plus the ITA's communications feature authentic local faces who capture the spirit of our community. By joining the ITA, your business becomes part of this storytelling network that drives visitation and supports local success
Our Marketing Channels
12 MONTH SNAPSHOT
-

Website
VISITINVERLOCH.CO
Visits - 48k | Unique Visits - 40K | Page Views - 81k
INVERLOCHEQUINOXFESTIVAL.COM.AU
Visits - 14k | Unique Visits - 10K | Page Views - 42k
-

Facebook
Facebook.com/inverlochequinoxfestival
+ Inverloch and Surrounds things to do
2.54+ million views
18.5K follows/members
-

Instagram
-

Promotional Emails
Visitor e-news
Regular Sends to 7000+ Subscribers
-

Public Relations
Direct links to key media outlets across various channels
(local press, radio, tourism and council bodies)
-

Events
Multiple channels used to support key, local, community and business based events
Visit Inverloch
Web Site: www.visitinverloch.co
Instagram: www.instagram.com/visitinverloch
Facobook: www.facebook.com/visitinverloch
Inverloch Tourism Association
Inverloch Equinox Festival
Web Site: www.inverlochequinoxfestival.com.au
Instagram: www.instagram.com/inverlochequinoxfestival